We conceptualized, wrote, directed and edited a commercial for Bulleit Bourbon, showcasing the masterfully created legend of how this spirit has remained despite all odds. As this was Partner, <a href="https://www.alteregocreates.com/team/heather-roymans-director-live-action">Heather Roymans</a>’ directorial debut, we capitalized on the opportunity to audition cameras (Red vs. Alexa), experiment with frame rates, lighting, set design, wardrobe and color palette and even direct “non actor” talent at one of the most beautiful, sultry locations we’ve filmed at to this day. Our beloved Sidebar will forever be missed.

When Legends Die

Commercial - Bulleit Frontier Whiskey: Bulleit Bourbon

Commercial - Bulleit Frontier Whiskey

Bulleit Bourbon

We created a multi platform campaign for Season 2 of the series, in partnership with the marketing teams at American Heroes Channel and Discovery+. We conceptualized, directed and edited a trailer that highlighted the stories of BIlly The Kid, Calamity Jane and Bass Reeves.&nbsp; Collaborating with Emmy Award-winning cinematographer, Checco Varese, production took place on location in New Mexico. The trailer was shot with the Arri Alexa, primes and one telescopic lens.The campaign consisted of a long lead trailer for analog and digital, :30 and:15 continuity promos and still photography for key art for use in social, digital and print assets.

Gunslingers

Campaign - Max

Nothing Else Matters

Key Art

Behind the Scenes

Creative B