Being Blind

We partnered with the Foundation Fighting Blindness, a global nonprofit organization, to create a new PSA campaign for launch during Blindness Awareness Month. From script to screen, we conceptualized, designed, wrote, produced and edited a :60 PSA, cutdowns, radio, print and corresponding key art for the campaign. 

The live action shoot featured visually impaired individuals surpassing their physical limitations and breaking the stereotypes of blinding diseases. It was a full and truly inspiring day capturing a blind professional golfer tee off at sunrise, an NGO executive who drives using a special, low-vision ocular device, and a mother and son, who share the same retinal disease, throw down in the kitchen.

The PSA campaign challenges viewers to see beyond a person’s disability and find inspiration in their tenacious pursuit of living life to the fullest despite their disease.