60 Seconds in DC with MISS CHELOVE

“Art belongs in the streets and it makes the world a richer place” ~ MISS CHELOVE

We partnered with the award winning Marriott Content Studio to create a docuseries celebrating the power of travel.   

Being steeped in character based storytelling, AlterEgo has directed countless protagonists paired with world class brands and this most recent collaboration afforded us the opportunity to engage a new audience looking for depth and connection where they seek content most, YouTube.   

We gravitate towards real people who don’t always see themselves represented in art & culture and we do this because we believe in the power of storytelling to change perception. This project fully aligned with these values and we were proud to leverage our unique position to find a different kind of brand ambassador. Filming in a handful of Marriott’s top markets over the course of three months, we tapped into that feeling you get when you’re searching for, “home.”

MISS CHELOVE  (aka “Cita”) is an artist who believes in the power of her message. She has traveled the world in search of connection, inspiration, and insight into how her work can be a powerful tool in bridging the distance between people of all ages, cultures, and personal experiences. This story is a love letter to the communities that raised her up and the neighborhoods she calls home.

Director's notes:
Cita has spent her life and career echoing the path taken by her mother. Fearless, curious, and resilient, she travels to evolve and then uses that experience to connect with others. I want THAT quiet confidence to shine through each and every frame. I want this to read like the well paced story of her work - colorful, uplifting and incredibly prolific. She’s a bad ass artist and I want to celebrate her power.

Cinematographer's notes:
MISS CHELOVE's style is beautifully smooth and flows with perfect finesse. I used a gimbal for the entire shoot, using intentional arcs and tracking shots, allowing every single camera move to seamlessly flow from one to the next in edit. If the camera wasn't moving, the motion within the frame would take over to direct the viewers eye as to where to look next, much like the stories she tells in her murals. Heather and I discussed ways to infuse her biographical Javanese influences with the local community from which she hails through a bespoke color palette of rich reds, oranges, greens and blues reflecting the artwork she has created.