Brand Anthem

We teamed up with the marketing team at AMC Premiere to conceptualize, write, produce and edit the 2020 brand campaign. The 2020 AMC lineup was featured alongside the key message of value that the subscription brings its audiences everyday. Our pitch-winning concept, “Identity Crisis,” highlighted the ever evolving and extreme characters associated with the AMC brand. The creative was focused on connecting audiences with their true identities, and we combined a tense soundscape with compelling close ups to achieve this. The campaign consisted of a :60 trailer with :30 and :15 promos and begged the question, what makes characters of Better Call Saul, Killing Eve and The Walking Dead, tick?