We conceptualized, wrote, directed and edited a commercial for Bulleit Bourbon, showcasing the masterfully created legend of how this spirit has remained despite all odds. As this was Partner, <a href="https://www.alteregocreates.com/team/heather-roymans-director-live-action">Heather Roymans</a>’ directorial debut, we capitalized on the opportunity to audition cameras (Red vs. Alexa), experiment with frame rates, lighting, set design, wardrobe and color palette and even direct “non actor” talent at one of the most beautiful, sultry locations we’ve filmed at to this day. Our beloved Sidebar will forever be missed.

When Legends Die

Bulleit Frontier Whiskey: Bulleit Bourbon

Bulleit Frontier Whiskey

Bulleit Bourbon

We partnered with the marketing teams at Discovery+ and OWN to write, produce and edit a trailer for the launch of their new cooking competition series, The Great Soul Food Cook Off. We found the perfect balance between sizable personalities and savory food porn in the initial :15 teaser and were brought on board to build on the project to create the launch :30 as well.

The Great Soul Food Cook Off

Trailer - Max

A Celebration of Black Food in America