We partnered with the Foundation Fighting Blindness, a global nonprofit organization, to create a new PSA campaign for launch during Blindness Awareness Month. From script to screen, we conceptualized, designed, wrote, produced and edited a :60 PSA, cutdowns, radio, print and corresponding key art for the campaign.&nbsp;The live action shoot featured visually impaired individuals surpassing their physical limitations and breaking the stereotypes of blinding diseases. It was a full and truly inspiring day capturing a blind professional golfer tee off at sunrise, an NGO executive who drives using a special, low-vision ocular device, and a mother and son, who share the same retinal disease, throw down in the kitchen.The PSA campaign challenges viewers to see beyond a person’s disability and find inspiration in their tenacious pursuit of living life to the fullest despite their disease. &nbsp;

Seeing Disabilities Differently

PSA - Foundation Fighting Blindness: Being Blind

Behind the Scenes

FFB Being Blind BTS

PSA - Foundation Fighting Blindness

Being Blind

We partnered with the Foundation to conceptualize, write, produce, direct and edit a PSA showcasing the many high-profile founders–like restaurateur José Andrés and Sarah Kate Ellis of GLAAD–fighting for and representing the importance of inclusive entrepreneurship. Filmed on the RED Monochrome on location in New York City and Washington, DC, the concept prioritized both stripping away the key element of color and embracing symmetry to refocus all attention onto the key message.

Inclusive Entrepreneurship

Fast Company & The CASE Foundation

I See A Founder

Behind the Scenes