Leading up to Max’s annual upfront presentation, we partnered with the team at Max to announce three exciting new titles from Magnolia network and executive producers Chip and Joanna Gaines. While tied together by their competition themed backbone, the titles all sport very varied content. Our unique challenge was to take three shows that would seemingly compete for the limelight and tie them all together to become one cohesive piece under “Watch Together” messaging. Music selection, pacing and meticulously editing fun moments to the beat were essential to taking this trailer around the corner for the win!
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