We partnered with the marketing teams at Discovery+ and OWN to write, produce and edit a trailer for the launch of their new cooking competition series, The Great Soul Food Cook Off. We found the perfect balance between sizable personalities and savory food porn in the initial :15 teaser and were brought on board to build on the project to create the launch :30 as well.

A Celebration of Black Food in America

Trailer - Max: The Great Soul Food Cook Off

Trailer - Max

The Great Soul Food Cook Off

Working with the marketing and sales teams at HGTV we conceptualized, produced and edited a trailer to be showcased at Discovery’s Upfront event. The trailer targets the ad buying world, enticing investors and appealing to board members by emphasizing the strength of the brand’s many on-screen personalities.

Upfront

Trailer - HGTV

Hype